Privacy Policy

BTX Luxury ("we," "us," or "our") is committed to safeguarding your privacy and ensuring your personal information is handled with discretion, transparency, and care. This policy describes the personal data we collect through our website, mobile interfaces, concierge reservation channels, and in-person vehicle handovers, and how we process, store, and protect it. By accessing our services or completing a vehicle reservation, you acknowledge and agree to the practices in this policy.

Contact & Identification: Full legal name, email, phone number, physical address, and emergency contact.

Verification Records: Driver's license, passport or secondary ID, and driving record history for insurance qualification.

Billing & Payment: Card details, billing address, and transaction history via encrypted payment gateways.

Rental & Experience Preferences: Preferred vehicle models, delivery coordinates, itineraries, and accessory preferences.

Communications Data: Records of calls, emails, texts, and form submissions.

Technical & Device Telemetry: IP address, browser type, operating system, referring URLs, and pages visited, collected via cookies and server logs.

Processing reservations and coordinating delivery/handover logistics.

Verifying driver's license validity, insurance coverage, and preventing fraud.

Sending booking confirmations, reminders, and concierge support via phone, email, or text.

Sending marketing communications only with express consent (opt out anytime).

Improving website performance and customer experience.

Complying with legal obligations and maintaining business records.

By providing your phone number and opting in through website forms, booking inquiries, or by texting us directly, you consent to receive text messages (SMS/MMS) from BTX Luxury, including reservation confirmations/reminders, responses to inquiries, availability updates, and promotional offers (marketing messages require separate opt-in).

Message frequency varies; marketing messages will not exceed 4 per month. Reply STOP to any message to opt out (you will receive one confirmation message, then no further texts unless you re-subscribe). Reply HELP for assistance or contact info@btxluxury.com.

Standard message and data rates may apply. We do not sell, rent, or share your mobile number or SMS-collected information with third parties for their marketing purposes. Wireless carriers are not liable for delayed or undelivered messages, and consent to receive texts is not a condition of purchasing any goods or services.

We do not sell your personal information to third parties.

We may share information with trusted service providers (payment processors, CRM platforms, email/SMS delivery, analytics) who are contractually limited to performing services on our behalf; with fleet partners providing the vehicle for a reservation; when required by law, court order, subpoena, or government regulation, or to protect our rights or safety; and as part of a merger, acquisition, or sale of assets.

Our website uses session cookies, analytical trackers, and functional identifiers to remember preferences, keep you authenticated, and understand visitor engagement with our fleet catalog.

You control cookie preferences through your browser settings; disabling essential cookies may affect reservation and checkout features.

We retain personal information for as long as necessary to fulfill the purposes in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Rental records and communications may be retained for up to 7 years for legal and business purposes.

We implement industry-leading technical, physical, and administrative safeguards, including TLS encryption on sensitive payment and identification data, role-based employee access limits, and secure cloud storage. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Depending on your jurisdiction, you may request access to, correction of, or deletion of your personal information (subject to legal retention exceptions); opt out of marketing communications at any time by replying STOP to texts, unsubscribing from emails, or contacting us directly.

California residents have additional CCPA rights, including the right to know what is collected and to opt out of sale of personal information — we do not sell personal information. To exercise these rights, contact info@btxluxury.com.

Our services, fleet bookings, and website are intended for individuals 18 and older (vehicle operation subject to state driver age minimums). We do not knowingly collect personal data from minors. If we learn a minor under 18 has submitted personal details, we promptly delete those records.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their policies.

We may update this Privacy Policy periodically to reflect changes in our operations, security practices, or legal obligations. Revisions take effect immediately upon posting, and the "Last updated" date at the top will be revised accordingly. Continued use of our website or services after changes constitutes acceptance of the updated policy.

For questions, legal notices, or data inquiries regarding this policy, contact BTX Luxury: